ANDREW GOTTFRIED
CEO
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Andrew Gottfried joined the Omnicom family in 2006. Since then, his unwavering focus on client
relationships and network partnerships has helped transform Entrée Health into what it is today: a
thriving network consisting of 3 full-service agencies and a strategic consultancy, with operationally
independent offices in New York, Princeton, and Boston. As CEO, Andrew remains committed to the continued
expansion of Entrée Health’s offerings, client roster, product portfolio, and staff expertise.
NINA MANASAN GREENBERG, PhD
CHIEF CREATIVE OFFICER
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Nina only needs 3 things: a problem to solve, a story to tell, and talented people to help thrive. Imagine
her daily joy at Entrée Health: complex market access situations, diverse brand stories to help people get
the healthcare they need, and colleagues with unlimited potential.
RANDI BAERSON
EVP, Director of Client Services
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Randi combines digital, patient, and healthcare professional experience with her passion for the world of
access and reimbursement. She loves the fast-paced life of account management and interacting with our
clients each and every day in an effort to help people get the medicines they need. When she’s not in the
office, Randi loves to slow down, hang with her family, and enjoy her weekend job as a soccer and
basketball mom.
Megan Hall
EVP, Creative Director
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Megan has spent the majority of her career in the access and reimbursement space, writing communications
that help payers, physicians, and patients understand the value of the brands with which we are entrusted.
A former scientist and a forever science geek, Megan received an MS in biophysical chemistry and reads the
science section of the New York Times weekly.
JASON DINEEN
EVP, Creative Director
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The creative lead at Entrée Health Princeton, Jason came to Entrée Health from nonprofit medical research,
where he “translated science into plain English.” A penchant for joining the analytical with his creative
side led him to healthcare agency life. He explains, “Our work is about the marriage of art and science.
Working with our teams to dig for insights and seek inspiration—that’s what gets me to the office every
day.”
CORA MEESE
EVP, Director of Client Services
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Cora brings 14 years of managed care agency expertise to Entrée Health Princeton. Most of her experience
has been in the service of growing the Entrée Health network, including strategic communications
platforms, product launches, reimbursement support, training initiatives, and HEOR planning and execution.
Whether it’s her clients, her agency team, or the ideas that those partnerships bring to life, Cora’s
energy and heart for her projects set her apart.
PAUL SMITH
SVP, CREATIVE DIRECTOR
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Paul brings over 20 years of graphic design and advertising experience to Entrée Health Princeton. He’s a
passionate visual storyteller who delights in bringing new ideas to life. His healthcare experience across
HCP, patient, and now payer gives him the ability to look at problems from all sides and develop creative
solutions that help people get access to the healthcare they need. Paul’s passion for creativity in the
market access space is infectious, and it inspires his colleagues and clients alike.
LAUREN ELLIOTT
SVP, CLIENT SERVICE DIRECTOR
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Lauren’s passion lies in creating strong relationships, and through leadership, driving change. As the head of the Entrée Health Boston account team, Lauren brings 15 years of market access experience. She thrives on strategic planning to identify and empathize with a target market, to ultimately unlock insight that creates value between the customer, the brand and the organization. When not working diligently side by side with client and agency teams, Lauren finds joy and balance in her yoga practice and in her love of baking.
ALEX MINDLIN
SVP, GROUP CREATIVE DIRECTOR
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As the head of the Entrée Health Boston creative team, Alex specializes in storytelling through strategic content development and design across a variety of brands and disease states. Having been in the market access space for 10 years, she loves the challenge of fusing creative and clinical within the context of access and reimbursement. Alex lives in New York City and loves spending time with her husband Sam and their Golden Retriever, Polly.